Challenge
The challenge was to transform the abstract scientific idea into an interactive experience that sparked curiosity, encouraged active exploration, and supported visitors of all ages and learning styles. The experience also needed to integrate seamlessly into the exhibition, reinforcing the larger narrative that the story of dinosaurs continues through the shared DNA of all living organisms.
Creative Direction
Working closely with motion designer Warren Rudd, I led the creative direction and story development for the DNA interactive, establishing the visual language and visitor experience from concept through execution. Together, we explored the look and feel of the animations, drawing inspiration from the branching structures of phylogenetic trees to create a seamless, looping projection that represented post-dinosaur flora and fauna through abstract geometric silhouettes. We developed wireframes illustrating both the resting state of the interactive and the visitor-triggered experience, mapping how the projection would transition as guests engaged with the installation.
Designed as a large-scale projection activated through touch sensors, the interactive transformed passive observation into active discovery. In close collaboration with curators and the exhibit design team, we refined the storytelling to ensure the media was scientifically accurate while remaining visually intuitive and engaging. As visitors touched the interactive surface, they activated animations that revealed evolutionary relationships and the shared DNA connecting ancient organisms with life today, reinforcing one of the exhibition's central themes through immersive, interactive storytelling.
